For business developers and sales leaders with a number to hit
Know before you go.
Every dot is a prospect. Some are ready to buy. Which ones?
- Ready to buy
- Warming up
- Just browsing
- Not interested
The honest truth
The most powerful way to know what your prospects really think.
Here is something uncomfortable about how most sales teams qualify prospects: they ask.
Asking a prospect what they think is like asking a poker player about their hand. You get a performance. The smart move is to watch how they bet.
People don’t think what they feel, they don’t say what they think, and they don’t do what they say.
David Ogilvy
Prospects don’t say what they think. Their choices do.
The questions behind the number
What you ask yourself when the quarter is closing in.
- Which of these deals is real?
- Why did they go quiet?
- Who do I call first this week?
- What does each of them actually think of what we sell?
- Do I really know my prospects, or only what they told me?
If you hesitated on even one, you are working from a guess. That is a lot of pressure to put on a guess.
Two ways to hit your number
There is a hard way and a smart way.
The hard way
- More calls, more follow-ups, more meetings
- Chase everyone, because you can’t tell who is real
- Find out on the call that it was never going to close
The smart way
- Know who is ready, and why, before you call
- Fewer calls, better conversations
- Every call starts from a warm, confirmed fit
The difference is insight. That is the difference between a discovery call and a confirmation call.
How Kinetizine works
Your content becomes a journey. Their choices become your signal.
From broadcast to interaction
They choose their own path
Your deck, PDF or proposal becomes a choose-your-own-adventure journey. They open what matters to them and skip what doesn’t.
From attachments to LaserLINX
It opens anywhere, and you stay in control
No install, any device. You can correct or update the journey even after you have sent it.
From guessing to knowing
Choices become signals
Every choice is scored, so you see who is ready, what they care about, and what to say to them.
View tracking shows you attention. Choices show you intent: what they care about, what they skip, and what they come back to.
37%
faster deal qualification, based on client data
33.4%
fewer dead-end opportunities at a global technology company
It helps me swiftly disqualify prospects that aren’t a fit, saving invaluable time. Now, I focus only on promising opportunities, enhancing my efficiency and close rate.
Owen McGinty, Sr. Sales Executive
Kinetizine provides marketers with a quantifiable return on their spend and a level of “publication intelligence” never before available.
Andrew Miller, AM Consulting
Why we built it
We thought it was in the bag.
The quarter was closing. We wanted the logo, and we were sure we had a six-figure deal. So we flew our CEO, a pre-sales engineer and our VP of Marketing to the client meeting. The hotel, food and travel costs could never be recovered.
Our sales exec had already met the client twice over two months. It still took that meeting to learn the truth: they were never a fit. Their CTO simply wanted to meet our CEO.
Two months of conversations could not show us what our prospect really thought. For 20 years, we had the problem you are likely experiencing, and many of our clients had it too.
So we spent over a decade building the answer. Let the prospect choose their own path, and read the choices.
Now you can walk into your pipeline review knowing which deals are real before anyone picks up the phone.
Know before you go.
The offer
A done-for-you pilot, for the teams who qualify.
Every team needs hands-on help to get the most from Kinetizine, so we do the work with you. Start with the deck you already present. Don’t worry if it is packed with data: we shape it into a journey together.
Send us one deck
The one you present at trade shows and events, or the pitch deck you use to raise funding. We work from what you already say out loud.
We build it for you
We turn it into a journey where prospects choose their own path, with choices that reveal real intent.
You see who is ready
Prospects choose, and every choice is scored. You see who is ready, why, and what to say, before any call.
You take the wheel
Once you see it work, we hand you more of the controls, from done for you to done by you.
This is for you if
- You carry a number and your team’s time is your scarcest asset
- You have a deck you present to prospects or investors
- You will work with us, hands on, to get it right
This is not for you if
- You want a free trial to look around
- You want a self-serve tool with no guidance
- You expect results without input from your team
A two-month pilot, backed by a money-back guarantee.
If you are not fully satisfied, you get your money back, within reasonable limits that we set out in a written agreement before any work begins.
Fair questions
Our deck is mostly data. Is that a problem?
No. Data-heavy decks are common. We help you choose the right deck and shape it into a journey, so the data supports the choices and doesn’t bury them.
Who does the work?
We do. The pilot is done for you, and we hand over more of the work as you learn what the platform can do.
Does my prospect need to install anything?
No. It opens on any device and browser.
What about privacy law?
Kinetizine is built to be compliant with GDPR, FADP and CCPA by default, so you can show your own prospects that you take their data seriously.
How long is the pilot?
Two months.
What does the pilot cost?
It depends on the scope: the people we need to put on it, and the content you already have. We quote it once we know what is involved, and agree the terms in writing before any work begins.
What does the guarantee cover?
If you are not fully satisfied, you get your money back, within reasonable limits. We set those limits out in a written agreement before any work begins, so nothing is a surprise.
We eat our own dog food
Sure. Your prospects are different.
Owen McGinty works in heavy machinery, the yellow metal business. He told us his prospects were different, and was surprised how well Kinetizine’s methodology worked for his industry and market.
Don’t take his word for it. Play with Fire is a Kinetizine journey, the same kind we build for clients. It is not a straight line of pages. You choose where to go next, and your choices shape your own path.
Plan on a few minutes. It takes longer if you watch the embedded video, and that is your call.
Your path shows us what matters to you. If you book a call inside it, we start there.
Improving your prospects.
Two futures start from the same place. Watch where each line leads.
We believe you deserve a warm, confirmed fit, and we want to help you jump onto the green line.
How long will you wait to jump?