August 14

Content Marketing ROI

Content Marketing


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Where's My Content Marketing ROI

Seriously, where's my ROI for all this content work?

If you’ve been asking this question … or even thought it … then it’s time to evaluate your content marketing program and how you present your downloadable content. PDFs and static content just aren’t cutting it like they used to. Today’s prospects are so overwhelmed by the tidal wave of free, easy-to-get content that they barely have the time or attention span to read your PDF they just downloaded. So, basically measuring downloads is also no longer effective as a metric of reach / engagement.

Do you have this problem too?
Learn why PDFs don't work for Content Marketing anymore and how you can enhance PDFs to be effective lead magnets.

About the author 

Ted Box

Venture Catalyst, Entrepreneur, Startup Growth Hacker, Speaker, Author, Innovator, Composer & CEO of BoxOnline - a Swiss incubator for tech startups.

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  1. Anyone can create a PDF. Some even create beautiful looking flipbooks. But, the business value is in identifying your prospects,
    separating the grain from the chaff and understanding what content resonates.
    KinetiZines are ideal when you want to learn from user behavior within White Papers, Newsletters, Brochures, or any other form of sales enablement material and take action based upon that insight.
    Analytics and RuleSets are key to capitalizing on this business advantage.

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