January 22

Easily Shared

Content Marketing


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How confident are you that your prospects can receive and view your content as intended? It's a question that many marketers and businesses overlook when it comes to their email marketing campaigns. However, it's a crucial one to consider when aiming for outstanding deliverability especially when you are in sales where every email delivered counts.

Deliverability refers to the ability of your email to reach the intended recipient's inbox successfully. Outstanding deliverability means that your email is delivered consistently and promptly, with no interference from spam filters or other technical issues. But even if your email makes it to the inbox, it's essential to ensure that your prospects can view it as you intended.

The modern consumer is always on the move, accessing their emails on various devices such as laptops, tablets, and smartphones. Therefore, it's vital to ensure that your email marketing campaign is designed to be easily shared and viewed on any device.

To achieve this, you need to focus on the following five aspects:
Trustworthy Services: Ensure that the email service provider you choose is trustworthy and reliable. A reliable email service provider should have a good reputation, deliverability, and customer support. You should also consider their compliance with regulations like the CAN-SPAM Act and the GDPR or CCPA to avoid any legal complications.

Bot-proofed Services: With email scams and phishing attacks on the rise, it's essential to choose an email service provider that can protect your outbound emails from bots and spam filters. Look for a provider that has advanced security measures in place, such as two-factor authentication, encryption, and IP blacklisting.

Spam Resistant Services: Your email marketing campaign must not trigger spam filters, as this will prevent your email from reaching your prospects' inbox. Ensure that your email service provider adheres to best practices and policies to avoid being flagged as spam and don't include attachments in your emails.

Consistent Delivery: Your emails must be delivered consistently and promptly to build trust with your prospects. Choose a provider with an excellent track record of delivering emails without delays or errors.

Fully Compliant Services: Lastly, ensure that your email campaigns comply with relevant regulations and laws. This includes having a clear opt-out option, identifying yourself as the sender, and avoiding misleading or deceptive content.

In conclusion, outstanding deliverability goes beyond simply ensuring that your email reaches your prospects' inbox. Can your prospects receive and view your content on any device today as you intended it to be received? Or, should we schedule a call and see if we might be able to help out?

About the author 

Ted Box

Venture Catalyst, Entrepreneur, Startup Growth Hacker, Speaker, Author, Innovator, Composer & CEO of BoxOnline - a Swiss incubator for tech startups.

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