Pivotal Metrics

How sure are you that you know precisely what's working so that you can do more of those things? In the world of sales, it's important to have a clear understanding of what's working and what's not. This is where the concept of Pivotal Metrics comes into play.

Pivotal Metrics are the key performance indicators (KPIs) that have the greatest impact on your sales results. These are the metrics that you should focus on and optimize to drive the best possible outcomes. By leveraging Kinetizine's Profound Intel you can identify and qualify your best prospects faster while the system helps you disqualify the not so obvious, dead leads too.  Thanks to the Pivotal Metrics you can focus your efforts on the activities that drive the best possible results.

Kinetizine delivers insight into what your recipients care about (nurturegraphics); Where they are and what groups they belong to (demographics); and, how they behaved when reviewing your docs (psychographics). This, in turn, can help you identify the channels and regions where your outbound messages are most effective and even when someone is ready for your call. 

But why is knowing your Pivotal Metrics so important? The answer is simple: it allows you to do more of what works and less of what doesn't. This not only helps you make more sales, but it also helps you work more efficiently and effectively. Essentially, Pivotal Metrics that help guide you toward your best outcomes.

To ensure continued success, you need to know exactly what gets results, in which channels and regions it connects best, and when someone is ready for your call. This means tracking your Pivotal Metrics over time and using that insight to make informed decisions about your sales strategy. By doing so, you can stay ahead of the competition and continually improve your results.

Text books told us to track the response rate of our outbound messages, by doing that you could almost determine which messages are resonating with prospects and which ones aren't. This should allow you to refine your messaging and focus on the messages that are most effective. By tracking your response rate over time, you can also identify trends and patterns that can help you optimize your messaging and drive better results. Kinetizine takes this several steps further by tracking individual pages that your recipients read. It also offers you direct insight into the answers your prospects provided to questions you posed on the pages as well as which videos your prospect viewed and even how much of each video was viewed! 

Another important Pivotal Metric to track is your conversion rate. This is the percentage of prospects who take the desired action within the pages of your document, such as making a purchase or scheduling a call. By tracking your conversion rate, you can identify which KDFs are driving the most conversions and optimize your messaging and targeting to improve your results.

In addition to tracking your Pivotal Metrics, it's important to take a holistic approach to sales. This means looking at the entire sales process, from lead generation to closing the deal, and identifying areas for improvement. By using services like Kinetizine you can leverage the insight to make informed decisions about how to optimize your messaging so that your recipient always has relevant content and you always get the intel you need to make wise decisions.

In conclusion, Pivotal Metrics are the key performance indicators that have the greatest impact on your results. By using services like Kinetizine you can focus your efforts on the activities that drive the best results. To ensure continued success, it's important to track your Pivotal Metrics over time and use that data to make informed decisions about your communication strategy. So ask yourself: how sure are you that you know precisely what's working so that you can do more of those things? If you're not tracking your Pivotal Metrics, it's time to start.