January 1

Total Availability

Content Marketing


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How confident are you that your ideal prospects are able to easily and quickly access your key content?To easily reach your ideal prospect in a timely manner, no matter what, you must neutralize all coding, device, and language barriers that people often encounter online. But this can be easier said than done when there are obstacles in place that prevent prospects from accessing your key content. Coding, device, and language barriers can easily prevent you from reaching your target audience, which can ultimately hurt your bottom line.

To overcome these obstacles, embrace the concept of total availability. Total availability means ensuring that your content is accessible to all prospects, regardless of their device, location, language, or any other factor that may prevent them from accessing your content.

To achieve total availability, start by optimizing your website for different devices and languages. Make sure your site is mobile-friendly and loads quickly, regardless of the device being used. Use responsive design to ensure that your site looks good on all screen sizes, and consider offering language translations to cater to a global audience.

The world is becoming increasingly connected, and businesses must adapt to meet the needs of their global customers. The internet has made it possible to connect with potential customers from all corners of the world, but it has also introduced new challenges.

One of the biggest challenges is language barriers. Not everyone speaks the same language, and if your website or marketing materials are only available in one language, you could be missing out on a large potential customer base. Translating your content into multiple languages can be time-consuming and costly, but it is essential if you want to reach a global audience and identify pockets of opportunity that you might not discover otherwise.

Next, neutralize coding barriers by using modern web development frameworks and tools. Make sure your site is built with accessibility in mind, and that it conforms to WCAG 2.1 guidelines for web content accessibility. This will make it easier for users with disabilities or impairments to access your content, which is not only good for your business, but also the right thing to do.

Finally, consider leveraging social media and other platforms to reach your target audience. Use targeted ads and KDF Lead Magnets to reach prospects based on their demographics, interests, and behaviors, and make sure your content is easily shareable on different platforms.

By embracing total availability, you can ensure that your ideal prospects are able to quickly and easily access your key content, no matter what. This can lead to higher engagement, more leads, and ultimately, increased revenue. In addition to these technical solutions, it is important to focus on creating content that is easily accessible and engaging. This includes using clear and concise language, using images and videos to convey your message, and ensuring that your website is easy to navigate.

So, how confident are you that your ideal prospects are able to easily and quickly access your key content? If there are barriers in place that prevent them from doing so, it's time to embrace the concept of total availability and start making changes to ensure that your content is accessible to all. Naturally, we would love it if you were to use Kinetizine where most of the challenges described above are already resolved.Start by using Kinetizine to distribute lead magnets and produce them in multiple languages - so that they would be trackable, integrated nicely within your website if you wish, and constantly adding value to your prospects wherever they are on their buyer journey.

About the author 

Ted Box

Venture Catalyst, Entrepreneur, Startup Growth Hacker, Speaker, Author, Innovator, Composer & CEO of BoxOnline - a Swiss incubator for tech startups.

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