April 2

Use Case – Lead Magnets

Content Marketing, Use Cases


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Every lead magnet I’ve come across recently still sits behind a slick landing page gate teasing visitors to enter an email address. The brave enter an email address and suddenly the site morphs to demand 7 additional fields before allowing access to the static PDF waiting on the other side. This process hasn’t changed since Jurassic Park hit the big screen back in 1993! In today’s market where trust is in short supply, this process is fatally flawed. People don’t know if your content is a good fit for them until they dive in and explore it. And you won’t be able to improve your content unless you know how people are going through it. We have a simple solution to this that we call Friendly Gating. In this article I'll share a secret or two on how to squeeze better results out of your own lead magnets with just a few tweaks.

Are you tired of using the same old-fashioned method to collect leads? Are you looking for a new, more effective way to distribute your lead magnets? If so, you're in luck. In this post, we'll show you how Kinetizine can help you create and distribute lead magnets more efficiently and effectively.

Traditional lead magnets require visitors to enter their email address before gaining access to the content. However, this process can be tedious and can result in a loss of potential leads. Visitors may not be willing to give out their email address unless they are confident that the content is relevant and valuable to them.

Kinetizine offers a solution to this problem with a design model called Friendly Gating. With Friendly Gating, visitors can access the lead magnet without having to enter their email address. Instead, they can explore the content and determine if it is relevant to them. You have complete control over where you place your opt-in request. It can be on any page in your doc. Once visitors decide to view the lead magnet, they will only be asked to enter their email address on the page you specified. This process allows visitors to gain trust in your brand and content before providing their contact information. The benefit for you is that you will get more reliable contact details and fewer instances of donald@duck.com!

But how can Kinetizine help you improve your lead magnet content? Our service offers you a powerful Knowledge Development Framework (KDF) that provides insights into how visitors interact with your content. You can track which topics received the most attention and which topics fell flat. This feedback allows you to continuously iterate and improve your lead magnet's results for future distribution.

Furthermore, Kinetizine allows you to create interactive elements in your lead magnet to encourage engagement and feedback. You can use surveys, quizzes, and other interactive features to gain valuable insights into your audience's preferences and interests. This feedback can then be seamlessly integrated into your KDF to improve future lead magnets.

With Kinetizine, you can also track where in the world your lead magnet is being viewed. This information can help you tailor your content to specific regions and markets. You can also track which devices your audience is using to access your content, allowing you to optimize your lead magnet for different devices and screen sizes.

In conclusion, Kinetizine offers a modern and effective solution to lead magnet distribution and collection. With Friendly Gating, KDF insights, interactive elements, and location and device tracking, you can provide value to your audience, improve your lead magnet content, and collect leads more efficiently. Give it a try and see the difference for yourself!

About the author 

Ted Box

Venture Catalyst, Entrepreneur, Startup Growth Hacker, Speaker, Author, Innovator, Composer & CEO of BoxOnline - a Swiss incubator for tech startups.

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