March 26

Use Case – Newsletters

Content Marketing, Use Cases


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Kinetizine is a tool that can offer clients significant benefits when they use it for sending out online newsletters. Kinetizine allows users to have customized control over the content they are delivering, know how recipients are using it, how they are moving through it, and how they are engaging with it. Users can even modify it based on recipient behavior so that they are constantly in control of the content. This level of customized control ensures that the newsletter is tailored to the recipient's needs and interests, which increases the chances of engagement and conversion. Moreover, with the design feature known as pivotal metrics, clients can have absolute certainty about the intel they are receiving from prospects, including the timing of that intel. The insights derived from the intel lead to a deeper connection with prospects, allowing users to understand more about them than anyone else in the competitive landscape. 

Newsletters have become an important part of communication for businesses to keep their customers and employees updated on the latest happenings. Not only are they a great way to share information, but they also allow companies to gather valuable insights about their readerships' interests. In this brief article, we'll review the benefits that senders enjoy by tracking their newsletters' performance and how they can use interactive elements to gather valuable feedback.

  • Know where in the world the newsletter is viewed
    One of the biggest benefits of tracking a newsletter's performance is that it allows the sender to know where in the world the newsletter is viewed. This information can be used to tailor content to specific regions and audiences. For example, if a company has a large customer base in Asia, they may want to include more content related to Asian culture and customs in their newsletter.
  • Identify which topics got the most attention
    Tracking the performance of a newsletter also enables the sender to identify which topics got the most attention from readers. This information can be used to focus on areas of interest and tailor future content to match the readers' preferences. One way of enabling that is by using the CYOA method of discerning discourse; empower your audience to choose their own adventure through your newsletter and learn from their choices. For example, if a company's newsletter includes articles on various topics, and one particular topic or choice consistently receives the most attention, the sender can create more content on that topic in upcoming editions.
  • Determine which topics fell flat
    Just as important as identifying which topics got the most attention is determining which topics fell flat. Knowing which topics failed to engage readers can help the sender make improvements in future newsletters. Perhaps the sender needs to adjust the tone or style of writing, or they need to consider a different topic altogether. By tracking the performance of newsletter content down to the article level, businesses can learn from their mistakes and create more effective content.
  • Use interactive elements to ask questions and gather feedback
    Interactive elements such as surveys, polls, and quizzes can be included in newsletters to gather feedback from readers. These tools enable the sender to ask a range of questions. By collecting feedback, the sender can improve future newsletters by incorporating suggestions and ideas from their readers.
  • Seamlessly integrate feedback into the KDF
    Tracking the performance of a newsletter and gathering feedback through interactive elements is only half the battle. The other half is using that feedback to improve future newsletters. By integrating feedback into the Knowledge Development Framework (KDF), the sender can ensure that the suggestions and ideas are taken into account for future newsletters. This creates a seamless feedback loop, allowing you to continuously improve their newsletters based on reader feedback.

In conclusion, tracking the performance of newsletters and gathering feedback through interactive elements is essential for business leaders looking to improve their communication with customers and employees. By knowing where in the world the newsletter is viewed, which topics got the most attention, which topics fell flat, and using interactive elements to gather feedback, anyone can create more effective and engaging newsletters. By seamlessly integrating feedback into the KDF, you can continuously improve your newsletters and keep readers engaged.

About the author 

Ted Box

Venture Catalyst, Entrepreneur, Startup Growth Hacker, Speaker, Author, Innovator, Composer & CEO of BoxOnline - a Swiss incubator for tech startups.

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